Our Story

Home grown amongst the taro patches and natural beauty of Hanalei.

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Sand People is a coastal lifestyle brand that encompasses the spirit of Hawaii and the unique experience that the islands have to offer.

By supporting an array of local artisans and independently owned brands, Sand People brings a unique and genuine collection of goods to those who are happiest with their toes in the sand. Whether you’re local or just visiting, we’ll make sure you bring something special to the place you call home.

Sand People began as a small surf shop in what was then the quiet town of Hanalei, Kauai in 1986.

As competing storefronts appeared in nearby areas, the brand began to evolve into what you see today. Over the years, the brand made its way to the south side of Kauai and eventually to the neighboring islands of Oahu and Maui. The brand currently boasts twelve locations and a friendly Ohana of like-minded individuals.